1 billion euros: this was the economic impact of the audiovisual sector on local territories in 2025, as reported by Italian Film Commissions (IFC).
The figure, which emerged during the latest edition of the Milan International Tourism Exchange (BIT) that concluded on February 12, and saw the participation of the Film Commissions of Tuscany, Apulia, Lombardy, Piedmont, and Veneto, is derived from the JFC research presented at BIT.
The survey by JFC, a company specializing in tourism market research, certified that “media tourism” generates a value of 600 million euros annually in Italy, fueled by over 1 million overnight stays and approximately 11 million daily visits from fans who choose their destinations by following the trails of their favorite film sets. This value is added to an estimated industrial turnover of approximately 400 million euros, directly activated by local production activities.
The multiplier effect is powerful, considering that, in addition to national funds, there is regional public investment, which averages around 80 million euros per year. However, the economic impact does not depend solely on the capital provided: “the added value of the system lies in the daily activity of assistance, scouting, and bureaucratic simplification provided by the Film Commissions,” reiterates the IFC in a statement issued during the European Film Market in Berlin. where Italian Film Commissions are present with delegations from 14 regions.
The effectiveness of this model also shows its benefits on the employment front: “Every set transforms into a temporary, labor-intensive company that guarantees employment for thousands of specialized workers. Behind every image that promotes Italy to the world, a supply chain is activated involving strategic sectors such as transport, logistics, hospitality, and local craftsmanship.”
“The experience gained by the Film Commissions – the statement concludes – has allowed for the construction of an ecosystem where financial support and logistical services merge to create real wealth, confirming that investing with a strategic vision in cinema and the audiovisual sector means fueling a fundamental engine for the economic and employment development of the entire country.”
