{"id":508,"date":"2007-07-03T17:27:08","date_gmt":"2007-07-03T17:27:08","guid":{"rendered":"https:\/\/cinema.video\/indagineil-cinema-batte-lagenzia-turistica"},"modified":"2026-04-10T03:14:09","modified_gmt":"2026-04-10T01:14:09","slug":"indagineil-cinema-batte-lagenzia-turistica","status":"publish","type":"post","link":"https:\/\/cinema.video\/it\/indagineil-cinema-batte-lagenzia-turistica","title":{"rendered":"INDAGINE IL CINEMA BATTE L’AGENZIA TURISTICA"},"content":{"rendered":"

 <\/P>
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Dallo studio sull’impatto economico dell’attivit\u00e0\u00a0 delle societ\u00e0\u00a0 di produzione esecutiva in Italia, realizzato dall’APE nel 2006, emerge che il fatturato complessivo di spesa delle produzioni estere in Italia varia da 150 a 200 milioni di euro all’anno (le cifre si riferiscono all’anno 2005).
Avverte Pugini: “Mi spaventa la situazione 2007-2008 (nel 2006 ci sono stati diversi lavori internazionali importanti, come “Rome”, “Inkheart”). La concorrenza nei paesi occidentali europei (Spagna- Germania-Inghilterra) \u00e8 cos\u00ec forte che attualmente l’Italia pu\u00f2 competere solo sulle location.” \"\"
Un altro dato interessante che emerge dalla ricerca sopra citata \u00e8 quello che tocca anche il rapporto fra audiovisivo e turismo: nel 2005 la comunicazione (libri, film, pubblicit\u00e0\u00a0, articoli) ha influenzato complessivamente il 12.2% delle scelte di vacanza degli italiani a cui si aggiunge il 2% se si considera animazione del territorio (eventi, mostre etc).
E’ il doppio dell’influenza nella scelta di destinazione dovuta all’intermediazione da parte di agenzie di viaggio e tour operators (6,3%). “Purtroppo sono poche le realt\u00e0\u00a0 italiane che riescono a far fruttare queste risorse del territorio con piani di comunicazione o tours.” Afferma Pugini, “Servirebbero pi\u00f9 sinergie fra associazioni di produzione, Film Commission e territorio, anche cos\u00ec si pu\u00f2 contribuire ad uscire da quest’impasse.” <\/P>
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                                                                                        C. M. <\/P>
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Cinema&Video International                        n. 6-7 Giugno\/Luglio 2007<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"

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