{"id":40739,"date":"2020-02-17T09:55:11","date_gmt":"2020-02-17T09:55:11","guid":{"rendered":"https:\/\/cinema.video\/?p=40739"},"modified":"2026-04-10T03:47:26","modified_gmt":"2026-04-10T01:47:26","slug":"efm-the-sustainable-lightness-of-the-market","status":"publish","type":"post","link":"https:\/\/cinema.video\/it\/efm-the-sustainable-lightness-of-the-market","title":{"rendered":"EFM The sustainable lightness of the Market"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>READ ALSO:<\/em><\/p>\n\n\n\n<p class=\"has-text-color has-vivid-red-color wp-block-paragraph\"><strong><a href=\"https:\/\/cinema.video\/from-berlin-with-love\">FROM BERLIN WITH LOVE<\/a><\/strong><\/p>\n\n\n\n<p class=\"has-text-color has-vivid-red-color wp-block-paragraph\"><strong><a href=\"https:\/\/cinema.video\/andrea-magnani-in-the-coproduction-market\">ANDREA MAGNANI IN THE CO-PRODUCTION MARKET<\/a><\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cinema.video\/wp-content\/uploads\/A_Matthijs_2019_3_c_Massimiliano-Rossetto-1024x683.jpg\" alt=\"\" class=\"wp-image-40744\" width=\"256\" height=\"171\" srcset=\"https:\/\/cinema.video\/wp-content\/uploads\/A_Matthijs_2019_3_c_Massimiliano-Rossetto-scaled.jpg 1024w, https:\/\/cinema.video\/wp-content\/uploads\/A_Matthijs_2019_3_c_Massimiliano-Rossetto-scaled.jpg 300w, https:\/\/cinema.video\/wp-content\/uploads\/A_Matthijs_2019_3_c_Massimiliano-Rossetto-scaled.jpg 768w, https:\/\/cinema.video\/wp-content\/uploads\/A_Matthijs_2019_3_c_Massimiliano-Rossetto-scaled.jpg 1536w, https:\/\/cinema.video\/wp-content\/uploads\/A_Matthijs_2019_3_c_Massimiliano-Rossetto-scaled.jpg 2048w, https:\/\/cinema.video\/wp-content\/uploads\/A_Matthijs_2019_3_c_Massimiliano-Rossetto-scaled.jpg 1392w\" sizes=\"auto, (max-width: 256px) 100vw, 256px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">If the new Festival direction is bringing along important changes, what certainly does not change is the fact that the<strong> European Film Market (EFM) <\/strong>continues to be an integral part of the Berlinale, as the director<strong> Matthijs Wouter Knol <\/strong>explains: <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe restructuring of the festival programme curated by Carlo Chatrian is expected to also have an effect on the market.<br>The new <em>Encounters<\/em> section, for example, gives the selected films that maybe don\u2019t have a sales agent, the chance to take advantage of the market, to look for partners, find distribution companies and make business here.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also, it is a great opportunity to have<strong> Mariette Rissenbeek <\/strong>as the executive director of the Festival: we have known her since she was an exhibitor in EFM when she was still in charge of German Films. She knows the market very well from the inside and it\u2019s a pleasure to work with her. We really felt her support in the past months.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are many new initiatives at this year\u2019s edition of EFM. <br>The new<strong> EFM Landmark<\/strong> shines a light on the work of film commissions, which is more and more important and interesting for producers: <br>\u201cWe have a 2 day programme, taking place on February 24 and 25 in the Gropius Bau: there will be presentations as well as showcases on case histories and new trends will also be discussed. Producers are keen to be present and all the spaces are booked. <br>We worked closely with the <strong>European Film Commission Network<\/strong> (<strong>EUFCN<\/strong>) who will present the <strong>European Location Award<\/strong> kick off of EFM Landmark. It will be held right after a panel on producers and film commissions to be held in the <strong>EFM Producers Hub<\/strong> in the Gropius Bau on Sunday afternoon.\u201d<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cinema.video\/wp-content\/uploads\/20190209_EFM2019_C_JulianeEirich_Niederkirchnerstr_Diverse-8489-1024x683.jpg\" alt=\"\" class=\"wp-image-40745\" width=\"284\" height=\"188\" srcset=\"https:\/\/cinema.video\/wp-content\/uploads\/20190209_EFM2019_C_JulianeEirich_Niederkirchnerstr_Diverse-8489-scaled.jpg 1024w, https:\/\/cinema.video\/wp-content\/uploads\/20190209_EFM2019_C_JulianeEirich_Niederkirchnerstr_Diverse-8489-scaled.jpg 300w, https:\/\/cinema.video\/wp-content\/uploads\/20190209_EFM2019_C_JulianeEirich_Niederkirchnerstr_Diverse-8489-scaled.jpg 768w, https:\/\/cinema.video\/wp-content\/uploads\/20190209_EFM2019_C_JulianeEirich_Niederkirchnerstr_Diverse-8489-scaled.jpg 1536w, https:\/\/cinema.video\/wp-content\/uploads\/20190209_EFM2019_C_JulianeEirich_Niederkirchnerstr_Diverse-8489-scaled.jpg 2048w, https:\/\/cinema.video\/wp-content\/uploads\/20190209_EFM2019_C_JulianeEirich_Niederkirchnerstr_Diverse-8489-scaled.jpg 1392w\" sizes=\"auto, (max-width: 284px) 100vw, 284px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Matthijs Wouter Knol is also proud to announce the firs<strong>t EFM SUSTAINABILITY MANIFESTO: <\/strong>\u201cWe will declare that within the next four years the EFM wants to be a green and sustainable market, not only with environmental guidelines, but also exploring the concept of well-being in the industry (how people can work in this sector in a way that it doesn\u2019t \u2018overload\u2019 them) with a session in the <strong>EFM Horizons <\/strong>programme.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Panels on sustainability and diversity will also be part of EFM Landmark, the EFM Producers Hub as well as the<strong> EFM DocSalon.\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Italian film industry confirms its strong presence inside the Gropius Bau on the ground floor right after the entrance in the bookstore: \u201cWe did some little re-arrangements with the sales companies and in general we discussed, working closely with <strong>Roberto Stabile<\/strong> and <strong>Giancarlo Di Gregorio<\/strong>, how to make the Italian Pavillon one of the most remarkable ones.\u201d <br>Chile will be the <em>Country in Focus<\/em>, \u201cwith a focus on documentary films and a strong presence inside the Berlinale Series market programme.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The growing attention to documentaries is another strong link between festival and market: on Febraury 22nd the DocSalon will host the launch of<strong> DAE, <\/strong>the new<strong> European Documentary Association, <\/strong>which aims to support the network for the next generation of filmmakers and non-fiction communities across the continent. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another new initiative held inside the DocSalon will be<strong> Archive Day,<\/strong> on Febrary 25th, \u201cwe invited international archivers and archive researchers to facilitate their connection with producers, as we believe it\u2019s an interesting market to explore,\u201d concludes Matthijs Wouter Knol.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>READ ALSO: FROM BERLIN WITH LOVE ANDREA MAGNANI IN THE CO-PRODUCTION MARKET If the new Festival direction is bringing along important changes, what certainly does not change is the fact that the European Film Market (EFM) continues to be an integral part of the Berlinale, as the director Matthijs Wouter Knol explains: \u201cThe restructuring of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow3e7fCw:productID":"","_crdt_document":"","footnotes":""},"categories":[1],"tags":[84],"class_list":{"0":"post-40739","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-senza-categoria","7":"tag-focus-on-italy"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>EFM The sustainable lightness of the Market - Cinema &amp; Video International<\/title>\n<meta name=\"description\" content=\"EFM The sustainable lightness of the Market \u2013 efm the sustainable lightness of the. 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