{"id":40721,"date":"2020-02-17T09:41:10","date_gmt":"2020-02-17T09:41:10","guid":{"rendered":"https:\/\/cinema.video\/?p=40721"},"modified":"2026-04-10T03:47:22","modified_gmt":"2026-04-10T01:47:22","slug":"mediasalles-a-taste-of-italy","status":"publish","type":"post","link":"https:\/\/cinema.video\/it\/mediasalles-a-taste-of-italy","title":{"rendered":"MEDIASALLES A taste of Italy"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignleft size-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/cinema.video\/wp-content\/uploads\/764827216_1280x720-150x150.jpg\" alt=\"\" class=\"wp-image-40782\" srcset=\"https:\/\/cinema.video\/wp-content\/uploads\/764827216_1280x720.jpg 150w, https:\/\/cinema.video\/wp-content\/uploads\/764827216_1280x720.jpg 300w, https:\/\/cinema.video\/wp-content\/uploads\/764827216_1280x720.jpg 450w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>26 million&nbsp;<\/strong>inhabitants who visit the cinema a couple of times a year, i.e. above the average for the Continent, account for a market of 50 million tickets sold at over 10 euros each, a considerably higher price than in all other European countries: these are the key figures for the three countries of the Scandinavian peninsula, which, as usual, are joined by Denmark. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Which Italian films were most widely viewed in these countries in 2019? Once again a coproduction appears in first place: if, in 2018, the lion\u2019s share went to \u201cCall me by your name\u201d, in 2019, it was achieved by \u201cTodos lo saben \u2013 Every- body knows\u201d, coproduced by France, Spain and Italy. <br>Fahradi\u2019s drama reached 20,000 spectators in Finland, where it was distributed by Finnkino, 20,000 in Sweden, 16,000 in Denmark and 7,000 in Norway \u2013 territories covered by Scanbox. As regards the other positions in the top ten, Finland and the other 3 markets reveal different characteristics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In 2019 again, Finnish audiences seemed to show some preference for \u201cclassic\u201d horror, thanks to the distributor Cinema Mondo, which brought to the big screen \u201cPhenomena\u201d (1985), \u201cSuspiria\u201d (1977), already released last year in the wake of Guadagnino\u2019s film, \u201cTenebre\u201d (1982) and \u201cProfondo rosso\u201d (1975), respectively in second, fourth, fifth and seventh place. <br>The other 3 markets have several titles in common, such as \u201cLazzaro Felice\u201d. Distributed in Norway by Arthaus and in Denmark by Camera, this film comes second in both countries, with respectively 7,000 and 4,000 admissions. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Similarly, in Norway, \u201cQuanto basta\u201d closely follows Rohrwacher\u2019s film, with over 5,000 spectators, whilst in Denmark it comes in fourth place selling about 3,000 tickets.<br>Here it comes after \u201cA casa tutti bene\u201d, which records a total of 3,500 admissions, a more flattering result than obtained in Norway, where it comes in seventeenth place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Scandinavian markets do not respond in the same way to the same film: it is demonstrated by the results of \u201cLoro\u201d, decidedly better in Norway and Denmark (in fourth place in both countries with over 2,000 admissions) than in Sweden. <br>\u201cDogman\u201d yields a similar result, but the other way round: second in Sweden with 6,000 admissions, fifth in Denmark and fourteenth in Norway, as well as \u201cBangla\u201d, fifth in Norway but in the bottom few places in Sweden. <br>Instead, the success of \u201cLa paranza dei bambini\u201d represents a uniquely Norwegian result, coming in sixth place with around 1,500 tickets.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/cinema.video\/wp-content\/uploads\/phenomena_poster-150x150.jpg\" alt=\"\" class=\"wp-image-40783\" srcset=\"https:\/\/cinema.video\/wp-content\/uploads\/phenomena_poster.jpg 150w, https:\/\/cinema.video\/wp-content\/uploads\/phenomena_poster.jpg 300w, https:\/\/cinema.video\/wp-content\/uploads\/phenomena_poster.jpg 450w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Interest in films from a more classical Italian repertory is shown not only in Finland: \u201cNuovo Cinema Paradiso\u201d is in seventh place in Norway, as well as coming eighth in Finland. And, again in Norway, Dario Argento\u2019s \u201cPhenomena\u201d and \u201cCesare deve morire\u201d, Golden Bear in 2012, have also been released.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lastly, it is interesting to observe how Italian titles are translated in Scandina- via: \u201cA casa tutti bene\u201d has become \u201cMin italienske familie\u201d, \u201cQuanto basta\u201d is \u201cSmagen (taste) af Toscana\u201d in Denmark. This reference to one of the regions best loved by northern peoples returns in the title of \u201cLe meraviglie\u201d, rendered by \u201cMiraklene i Toscana\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To sum up, the objective is to link the film to experiences that audiences wish to repeat or to what is known, sometimes in the form of stereotypes, about Italy and the Italians.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And so the rather enigmatic \u201cLoro\u201d has become the far more transparent and internationally comprehensible \u201cSilvio og de andre\u201d, whilst \u201cLa paranza dei bambini\u201d in Norway becomes \u201cCamorraens barn\u201d. No need to be an expert linguist to grasp the meaning here!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>26 million&nbsp;inhabitants who visit the cinema a couple of times a year, i.e. above the average for the Continent, account for a market of 50 million tickets sold at over 10 euros each, a considerably higher price than in all other European countries: these are the key figures for the three countries of the Scandinavian [&hellip;]<\/p>\n","protected":false},"author":101014,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow3e7fCw:productID":"","_crdt_document":"","footnotes":""},"categories":[1],"tags":[84],"class_list":{"0":"post-40721","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-senza-categoria","7":"tag-focus-on-italy"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>MEDIASALLES A taste of Italy - Cinema &amp; 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