{"id":40323,"date":"2019-11-22T12:48:15","date_gmt":"2019-11-22T12:48:15","guid":{"rendered":"https:\/\/cinema.video\/?p=40323"},"modified":"2026-04-10T03:46:44","modified_gmt":"2026-04-10T01:46:44","slug":"beyond-cinema-just-like-a-movie","status":"publish","type":"post","link":"https:\/\/cinema.video\/it\/beyond-cinema-just-like-a-movie","title":{"rendered":"BEYOND CINEMA Just like a movie"},"content":{"rendered":"\n
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 The virtuous relationship between cinema and tourism is no longer a new concept: the return of tourism beneath the umbrella of the Italian Ministry of Cultural Heritage and Activities<\/strong>, following a brief separation, is certainly a sip roof of this, on an institutional level, just like its product, the Italy for Movies <\/strong>portal \u2013 and the recently built app \u2013 which, on one side, provides information tools that are useful for members of the trade and, on the other, invites enthusiasts to learn about and visit the locations of films and TV series.
Thousands of audiovisual and theatrical productions have traipsed around Italy in rotation, some of which have struck the collective imagination of fans to the extent that they have turned the places providing the backdrop to the stories into destinations for enthusiasts.
Without attempting to be exhaustive, we have tried to choose some of them below according to regional diversity, either because they have become iconic or there is evidence of them developing into the targets of movie induced tourism.<\/p>\n\n\n\n

RAGUSA AND THE VAL DI NOTO. <\/strong>Some unforgettable scenarios have acted as the backdrop to the investigations of \u201cInspector Moltalbano\u201d, a character created by the pen of the late lamented Andrea Camilleri, hidden behind the pseudonym of the imaginary Vigata, for years the constant destination of international tourists. Vigata has three faces, the one imagined by readers of the novels, Porto Empedocle in the Agrigento area (the fictitious province of Montelusa) where Camilleri spent his childhood, and the face of the television drama directed by Alberto Sironi, which can be traced to the south-eastern coast of Sicily, studded with Baroque pearls like Ragusa Ibla and the whole Val di Noto. Demonstrating the extraordinary power of images this last face has received a direct spin- off over the 20 years that the drama has been broadcast ascribable to the production phase as well as indirect effects in terms of tourist development, that can be quantified in several billion Euros.<\/p>\n\n\n\n

CASTLE DI AGLI\u00c8. <\/strong>Who could have watched \u201cElisa di Rivombrosa\u201d, the 2003 cult series by Cinzia TH Torrini, without imagining that they live in the venues inhabited by the beautiful servant, Elisa, who wins the heart of the charming Count Fabrizio Ristori, overcoming various adversities in order to bring her dreams of love to a successful conclusion? The residence of the Ristori family, the owners of the county of Rivombrosa, is the Castello Ducale in Agli\u00e9, a palace with an imposing Piedmontese brickwork fa\u00e7ade and a grand staircase that overlooks the huge English- style park. The success led to visits to the castle of Agli\u00e9 rising from 8,549 in the first year the series was aired (2003) to 92,091 in 2004.<\/p>\n\n\n\n

MATERA. <\/strong>The fame of the City of the \u201cSassi\u201d called the \u201cJerusalem of Italy\u201d because of the many stellar directors and actors who have set Biblical stories there, precedes the notoriety it has achieved for being named the European Capital of Culture 2019.
In 1964 Pier Paolo Pasolini built the sets for his \u201cThe Gospel according to Matthew\u201d here.
Since then, the \u201cSassi\u201d have become Jerusalem many times, reaching their peak 40 years later with \u201cThe Passion of the Christ\u201d and Mel Gibson\u2019s touching scenes of the Via Crucis. For the remake of \u201cBen Hur\u201d in 2016, the crew directed by Timur Bekmambetov spent almost 5 months in the city between set preparations and the filming of the outdoor scenes.<\/p>\n\n\n\n

CALA LUNA. <\/strong>The desert island on which Mariangela Melato and Giancarlo Giannini burned with passion in 1974 in \u201cTravolti da un insolito destino nell\u2019azzurro mare di agosto\u201d by Lina Wertm\u00fcller is probably one of the best loved beaches by movie tourists.
Obviously we are not on a small island, nor can it be defined as deserted, because the place where the pair are shipwrecked is a collection of pearls on the eastern coast of Sardinia, Cala Fuili, Cala Luna and Capo Comino: three beaches in the Gulf of Orosei which are all a few kilometers apart and which, in the drama, represent a single wild and uncontaminated island.<\/p>\n\n\n\n

POLIGNANO A MARE. <\/strong>This town in Puglia set on top of a large rock overlooking the turquoise sea has become well-known also thanks to the numerous productions that have been set in it. In 1968 Monicelli turned it into Sicily for \u201cThe Girl with a Pistol\u201d, with a Monica Vitti in a state of grace; in 2009 it provided the backdrop for comic Checco Zalone\u2019s aspirations as a musician in \u201cCado dalle Nubi\u201d by Gennaro Nunziante; in 2015 it was the setting for the love stories of Riccardo Scamarcio and Laura Chiatti and of the parents, Maria Pia Calzone and Michele Placido, the stars of \u201cIo che amo solo te\u201d by Marco Ponti.<\/p>\n\n\n\n

FORT BARD. <\/strong>This fortress in the Val d\u2019Aosta which was rebuilt in the XIX century by the House of Savoy was chosen as the Hydra headquarters in the blockbuster \u201cAvengers: Age of Ultron\u201d by Joss Whedon, screened in movie theaters in 2015. A year after its release, the Associazione Forte di Bard curated an exhibition and proposed an itinerary to discover the world behind the scenes of the movie. The exhibition showcased the original stage costumes and objects, like the scepter of Loki, reconstructions, sound and video effects for reliving the atmos- pheres of the film, unedited backstage footage and exclusive interviews. The exhibition, which ran from May 29, 2016 to January 8, 2017, was one of the most visited events at the Forte (2006) to date, welcoming 49,519 visitors. <\/p>\n\n\n\n

CREMA AND THE SURROUNDING AREA. <\/strong>While the book of the same name by Andr\u00e8 Aciman on which the film \u201cCall me by your name\u201d (2017) is based is set in Liguria, Luca Guadagnino chose the beautiful colors of Crema and its countryside as the setting for the tormented love story between Oliver and Elio.
Regular postcards that have attracted fans and tourists from all over the world, to which some features have been dedicated including a new audio guide of the town and surrounding area and a bicycle\/ tandem hire service. An almost unexpected success for this town of 35,000 inhabitants which, in order to make the movie, had to take on \u20ac 20,000 of expenditure as a contribution to the production for eliminating the street signs and recreating the atmosphere of 1983 in the center. An expenditure which, at the end of July 2018, had brought around 7,000 tourists to the town exceeding the total figure for 2017 in the space of just 7 months.<\/p>\n\n\n\n

TRIESTE. <\/strong>In the 2016 Rai TV series \u201cLa porta rossa\u201d, in which inspector Cagliostro (Lino Guanciale) tries to find his own assassin, the city wears its border role in the best way, representing the physical limit between life and death. But Trieste is also Velarchi in the 2006 thriller \u201cThe Unknown Woman\u201d by Giuseppe Tornatore, who also returned here in 2013 for \u201cDeception\u201d.
A year later Gabriele Salvatores brought \u201cThe invisible boy\u201d to life here, Italian cinema\u2019s first teenage super hero.
Moreover, last spring, the Castle of Miramare and the city center hosted the filming of \u201cThe hitman\u2019s bodyguard\u201d directed by Patrick Hughes starring Antonio Banderas, Ryan Reynolds, Samuel L. Jackson and Salma Hayek. The return was immediate in terms of tourism to such an extent that the Esterno\/Giorno project of the Casa del Cinema in Trieste has proposed some guided itineraries in the wake of the films and TV series for which the city has provided the backdrop.<\/p>\n\n\n\n

MONTEPULCIANO. <\/strong>Fans of the literary saga \u201cTwilight\u201d, will remember Volterra as the city of the Volturi, the powerful family of vampires that keeps watch over the anonymity of the species.
However, when the theatrical transposition of the second chapter, \u201cNew Moon\u201d (2009), was carried out by Chris Weitz, for set design reasons the production chose the medieval town of Montepulciano for the Italian filming. In 20 years this little town, which also became Florence in the TV series \u201cMedici\u201d, saw the presence of tourists double from 150,000 to 300,000, while the Centro Studi Turistici [Tourist Study Center] of Florence has calculated that almost 2 million visitors invade the town every year, an average of 5,400 a day.<\/p>\n\n\n\n

CASTELLABATE. <\/strong>A 2010 remake of the French movie \u201cWelcome to the Sticks\u201d, starring Claudio Bisio and Alessandro Siani, directed by Luca Miniero, transformed the peaceful town of Castellabate, in the Cilento area, into a destination for tourists searching for Piazzetta 10 ottobre 1123 with the famous post office which, nevertheless, does not exist. The \u201cWelcome to the south\u201d effect came in 2011 when visits to the Castello dell\u2019Abate in the historic town center reached 12,400 compared to 3,600 in 2010: car park takings quadrupled and accommodation structures registered increases of over 30%.<\/p>\n","protected":false},"excerpt":{"rendered":"

When a set becomes a tourist destination<\/p>\n","protected":false},"author":101028,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow3e7fCw:productID":"","footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[84],"class_list":["post-40323","post","type-post","status-publish","format-standard","category-senza-categoria","tag-focus-on-italy"],"yoast_head":"\nBEYOND CINEMA Just like a movie - Cinema & Video International<\/title>\n<meta name=\"description\" content=\"BEYOND CINEMA Just like a movie \u2013 beyond cinema just like a movie.  The virtuous relationship between cinema and tourism is no longer a new conce\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cinema.video\/it\/beyond-cinema-just-like-a-movie\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BEYOND CINEMA Just like a movie\" \/>\n<meta property=\"og:description\" content=\"BEYOND CINEMA Just like a movie \u2013 beyond cinema just like a movie.  The virtuous relationship between cinema and tourism is no longer a new conce\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cinema.video\/it\/beyond-cinema-just-like-a-movie\" \/>\n<meta property=\"og:site_name\" content=\"Cinema & Video International\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CinemaVideoInternational\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-22T12:48:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-10T01:46:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cinema.video\/wp-content\/uploads\/italy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1535\" \/>\n\t<meta property=\"og:image:height\" content=\"1063\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Monica Sardelli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Monica Sardelli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/cinema.video\\\/it\\\/beyond-cinema-just-like-a-movie#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cinema.video\\\/it\\\/beyond-cinema-just-like-a-movie\"},\"author\":{\"name\":\"Monica Sardelli\",\"@id\":\"https:\\\/\\\/cinema.video\\\/it#\\\/schema\\\/person\\\/4077da98537633a888a6a26a3b0507a1\"},\"headline\":\"BEYOND CINEMA Just like a movie\",\"datePublished\":\"2019-11-22T12:48:15+00:00\",\"dateModified\":\"2026-04-10T01:46:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/cinema.video\\\/it\\\/beyond-cinema-just-like-a-movie\"},\"wordCount\":1436,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/cinema.video\\\/it#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/cinema.video\\\/it\\\/beyond-cinema-just-like-a-movie#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cinema.video\\\/wp-content\\\/uploads\\\/italy-1024x709.jpg\",\"keywords\":[\"Focus on italy\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/cinema.video\\\/it\\\/beyond-cinema-just-like-a-movie#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cinema.video\\\/it\\\/beyond-cinema-just-like-a-movie\",\"url\":\"https:\\\/\\\/cinema.video\\\/it\\\/beyond-cinema-just-like-a-movie\",\"name\":\"BEYOND CINEMA Just like a movie - 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