{"id":40029,"date":"2019-11-22T12:57:01","date_gmt":"2019-11-22T12:57:01","guid":{"rendered":"https:\/\/cinema.video\/?p=40029"},"modified":"2026-04-10T03:46:43","modified_gmt":"2026-04-10T01:46:43","slug":"london-the-italian-way-at-focus","status":"publish","type":"post","link":"https:\/\/cinema.video\/it\/london-the-italian-way-at-focus","title":{"rendered":"LONDON The Italian Wayat FOCUS"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cinema.video\/wp-content\/uploads\/focus5-1-1024x768.jpg\" alt=\"\" class=\"wp-image-40205\" width=\"177\" height=\"133\" srcset=\"https:\/\/cinema.video\/wp-content\/uploads\/focus5-1.jpg 1024w, https:\/\/cinema.video\/wp-content\/uploads\/focus5-1.jpg 300w, https:\/\/cinema.video\/wp-content\/uploads\/focus5-1.jpg 768w, https:\/\/cinema.video\/wp-content\/uploads\/focus5-1.jpg 1392w, https:\/\/cinema.video\/wp-content\/uploads\/focus5-1.jpg 2088w\" sizes=\"auto, (max-width: 177px) 100vw, 177px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Forces of Change \u2013 What\u2019s next?\u201d: there could not have been a more apt theme to describe the fourth edition of&nbsp;<strong>Focus&nbsp;<\/strong>in London, and not just because it will be the first time that the producers, locations and incentives market is being held against the backdrop of the reality of Brexit. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And while the repercussions of the United Kingdom\u2019s exit on the audiovisual industry will be investigated in the panel \u201cBrexit Logistics \u2013 What TV &amp; Film Makers need to know\u201d, there will also be sessions offering updates on the latest developments in terms of tax incentives and public funds, the opportunities for across-the-board collaborations between the various audiovisual industries, forays into the most interesting co-production cases, a look at the new streaming panorama and the latest film titles, TV programs and advertising campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Undoubtedly one of the strongest winds of change is blowing from Italy which will be presenting itself in London in a compact and cohesive way, taking center stage in a physical sense as well with a pavilion in a central position that will bring together a cartel consisting of ICE (Italian Trade Agency),&nbsp;<strong>Istituto Luce Cinecitt\u00e0<\/strong>,&nbsp;<strong>MiBACT&nbsp;<\/strong>(Italian Ministry of Cultural Heritage and Activities) and the&nbsp;<strong>Italian Film Commissions<\/strong>, plus two rooms for one-to-one meetings with visitors to the event. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe believe that Focus London is a very important rendezvous for presenting the new Cinecitt\u00e0 and our development plan because it is a meeting place for the most important sector players. Moreover, the fact of being able to do this together with the Italian Film Commissions and the MiBAC makes it possible for us to introduce a bona fide \u201cItaly system\u201d, with a clear and integrated offer of studios, locations and incentives for international productions,\u201d says&nbsp;<strong>Roberto Cicutto<\/strong>, president and CEO of Istituto Luce-Cinecitt\u00e0 following the approval of the expansion work on the studios which will&nbsp;have a new 3500 sq. meter sound stage ready by the end of 2020, in addition to a permanent green screen 360 studio for special effects and a swimming pool for underwater filming.<br>The marketing manager,&nbsp;<strong>Andrea Spagna<\/strong>, will be presenting the new Cinecitt\u00e0 during the <strong><em>ITALIA: The place to film<\/em><\/strong> session which will be held on Tuesday December 3 at 11.30 a.m., introduced by Ferdinando Pastore, director of the ICE\/ITA London office. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Announcing the \u2018Italy system\u2019 alongside Cinecitt\u00e0 will be Italy for Movies and the MiBACT, represented by&nbsp;<strong>Bruno Zambardino&nbsp;<\/strong>and&nbsp;<strong>Iole Giannattasio&nbsp;<\/strong>and the coordinated Italian film commissions led by&nbsp;<strong>Stefania Ippoliti<\/strong>.<br>\u201cFocus represents a big opportunity for presenting the various possibilities offered by the Italian audiovisual sector to an international audience of professionals,\u201d says Zambardino. <br>\u201cItaly for Movies and its app \u2013 which is being presented outside national boundaries for the first time since it was created \u2013 give us an element that connects various entities, so audiovisual Italy will be displayed in a compact guise, demonstrating that, moving beyond healthy regional rivalries, it is the country as a whole that benefits.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A compactness that is not just a fa\u00e7ade but actually consists of an increasingly intense collaboration between film commissions and the Cinema DG where the third working group on internationalization has just installed itself following on the heels of the working groups on access to public assets and the standardization of open calls, as Stefania Ippoliti explains to us: \u201cIt is a mixed group that reunites some film commission colleagues with the representatives of the regions who are our political references: a good way to work that allows us to remain aligned. I really believe that Italy is ready to take a big leap forward which will allow it to \u2018change championship\u2019.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cFor me the winning idea is not only to introduce ourselves through our stunning settings but, above all, through the talents to be found in every region\u201d continues Ippoliti. \u201cAfter Berlin and Cannes, we are happy to present ourselves alongside Italy for Movies and Cinecitt\u00e0 at Focus as well, which is truly a market for technicians, the pragmatic part that was missing. We have also invited line producers to join us for the meetings (<strong>Marco Valerio Pugini from Panorama Films&nbsp;<\/strong>will be there), another very interesting part of our system and some of our best promoters, passing through tax credits and much more.\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Italian film commissions taking part in Focus are the <strong>Apulia Film Commission,\u00a0Emilia-Romagna Film Commission,\u00a0<\/strong>the\u00a0<strong>Film Commission Regione Campania,\u00a0<\/strong>the\u00a0<strong>Film Commission Torino Piemonte,\u00a0<\/strong>the\u00a0<strong>Film Commission Vall\u00e9e d\u2019Aoste,\u00a0<\/strong>the\u00a0<strong>Fondazione Calabria Film Commission,\u00a0<\/strong>the\u00a0<strong>Fondazione Lombardia Film Commission,\u00a0<\/strong>the\u00a0<strong>Friuli Venezia Giulia Film Commission,\u00a0<\/strong>the\u00a0<strong>Genova Liguria Film Commission, IDM S\u00fcdtirol &#8211; South Tyrol,\u00a0<\/strong>the\u00a0<strong>Lucana Film Commission,\u00a0<\/strong>the\u00a0<strong>Roma Lazio Film Commission,\u00a0<\/strong>the\u00a0<strong>Toscana Film Commission\u00a0<\/strong>and the\u00a0<strong>Trentino Film Commission<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Forces of Change \u2013 What\u2019s next?\u201d: there could not have been a more apt theme to describe the fourth edition of&nbsp;Focus&nbsp;in London, and not just because it will be the first time that the producers, locations and incentives market is being held against the backdrop of the reality of Brexit. And while the repercussions of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow3e7fCw:productID":"","_wpcom_ai_launchpad_first_post":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[84],"class_list":["post-40029","post","type-post","status-publish","format-standard","category-senza-categoria","tag-focus-on-italy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>LONDON The Italian Wayat FOCUS - Cinema &amp; Video International<\/title>\n<meta name=\"description\" content=\"LONDON The Italian Wayat FOCUS \u2013 london the italian wayat focus. 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