{"id":3944,"date":"2012-10-15T15:46:04","date_gmt":"2012-10-15T15:46:04","guid":{"rendered":"https:\/\/cinema.video\/?p=3944"},"modified":"2026-04-10T03:23:33","modified_gmt":"2026-04-10T01:23:33","slug":"mipcomquando-la-crisi-genera-successo","status":"publish","type":"post","link":"https:\/\/cinema.video\/it\/mipcomquando-la-crisi-genera-successo","title":{"rendered":"MIPCOM Quando la Crisi genera Successo"},"content":{"rendered":"

\u201cQuesto \u00e8 stato uno dei migliori Mipcom<\/strong> degli ultimi anni\u201d ha dichiarato soddisfatta Laurine Garaude<\/strong>, direttrice della Divisione televisiva del Reed Midem, in chiusura del mercato dell\u2019entertainment di Cannes. E i numeri lo dimostrano: 12900 delegati, di cui 4400 buyers, e 104 paesi, cifre in crescita soprattutto per quanto riguarda l\u2019America Latina ( con un aumento delle societ\u00e0 partecipanti del 36%), la Cina (+ 30%), la Corea del Sud (+ 12%), il Canada e gli Stati Uniti (+11%). E il segreto del successo di quest\u2019anno sta, secondo la Garaude, proprio nella piattaforma internazionale che il Mipcom rappresenta e a cui permette di accedere: \u201csoprattutto oggi con la crisi che fa sentire sempre di pi\u00f9 la sua pressione \u00e8 essenziale varcare i confini dei propri mercati nazionali e cercare occasioni di networking internazionale.\u201d Emblematico a questo proposito \u00e8 il caso del Cile, per la prima volta al Mipcom con MichTv<\/strong>, (Television Made in Chile), l\u2019agenzia di marketing internazionale del prodotto televisivo cileno, appena lanciata. “La NBC \u2013 ha annunciato\u00a0 Constanza Arena<\/strong>, direttrice di Mich Tv – ha acquistato i diritti per il remake della prima serie di fantascienza cilena \u201cGen Mishima\u201d, diretta da Rodrigo Suzarte e Alvaro Solar, e prodotta dalla Parox di\u00a0 Sergio Gandara. Un primato di cui siamo soddisfatti, \u00e8 un segno che il grande sforzo che abbiamo fatto per essere presenti a Cannes ha dato i suoi frutti.\u201d<\/p>\n

Laurine Garaude ha sottolineato l\u2019incremento dei buyers digitali, ovvero dei buyers che comprano per il video on demand, che hanno superato i 500. La maggior parte dei digital buyers \u00e8 inoltre sempre pi\u00f9 attiva nello sviluppo e nella produzione di contenuto: cos\u00ec Robert Kyncl<\/strong>, Vice Presidente e Global Head of Content di Google\/Youtube ha annunciato al Mipcom l\u2019imminente lancio di 60 nuovi canali in Gran Bretagna, Francia e Germania, con contenuto originale proveniente da \u2018giganti\u2019 della tv quali Freemantle Media, BBC Worldwide, Endemol e All3Media. E Jason Kilar<\/strong>, amministratore delegato di Hulu, ha dichiarato che la societ\u00e0 ha investito 500 milioni di dollari quest\u2019anno in contenuto, distribuendo per la prima volta programmi dell\u2019emittente Nickelodeon.e portando in America\u00a0 la popolare serie di BBC\u00a0 \u201cMisfits\u201d. Hulu ha annunciato inoltre che coprodurr\u00e0 \u201cThe Wrong Mans\u201d in partnership con BBC Worldwide Americas.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cQuesto \u00e8 stato uno dei migliori Mipcom degli ultimi anni\u201d ha dichiarato soddisfatta Laurine Garaude, direttrice della Divisione televisiva del Reed Midem, in chiusura del mercato dell\u2019entertainment di Cannes.<\/p>\n","protected":false},"author":2,"featured_media":3945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow3e7fCw:productID":"","_crdt_document":"","footnotes":""},"categories":[1],"tags":[80],"class_list":{"0":"post-3944","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-senza-categoria","8":"tag-varia"},"yoast_head":"\nMIPCOM Quando la Crisi genera Successo - Cinema & Video International<\/title>\n<meta name=\"description\" content=\"MIPCOM Quando la Crisi genera Successo \u2013 mipcom quando la crisi genera successo. \u201cQuesto \u00e8 stato uno dei migliori Mipcom degli ultimi anni\u201d ha dichiarato s\" \/>\n<meta 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