{"id":3385,"date":"2012-08-29T11:05:27","date_gmt":"2012-08-29T11:05:27","guid":{"rendered":"https:\/\/cinema.video\/?p=3385"},"modified":"2026-04-10T03:23:03","modified_gmt":"2026-04-10T01:23:03","slug":"venice-film-marketincontri-anica","status":"publish","type":"post","link":"https:\/\/cinema.video\/it\/venice-film-marketincontri-anica","title":{"rendered":"VENICE FILM MARKET Incontri ANICA"},"content":{"rendered":"
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Sei film italiani su dieci cercano di affrontare il mercato internazionale, e tra il 2006 e il 2010 il valore del mercato estero \u00e8 stimato in 45 milioni di euro complessivi. Sono questi alcuni dei dati contenuti nella ricerca \u201cL\u2019export di cinema italiano \u00a02006-2010\u201d pubblicato nel sesto quaderno dell\u2019ANICA<\/strong>, e da cui prender\u00e0 le mosse il convegno \u201cIl Cinema Italiano all\u2019Estero\u201d organizzato dall\u2019ANICA durante la Mostra.<\/p>\n

L\u2019incontro (4 settembre, spazio Incontri, hotel Excelsior) sviluppa e aggiorna dati sull\u2019export del cinema italiano esposti in un analogo convegno nel 2010, sempre a Venezia. All\u2019interno dei numeri che rappresentano il fatturato dell\u2019export, assai modesti, la nuova ricerca individua tuttavia una tendenza interessante suggerita da due dati:
\n1) la penetrazione di mercati nuovi o emergenti passa per la cessione di diritti prevalentemente televisivi pay e free o relativi a mercati secondari;
\n2) film drammatici e commedie d\u2019autore, che spesso non possono beneficiare di grossi investimenti in promozione nella distribuzione theatrical, accedono direttamente ai mercati successivi (HV, Tv pay e free, VOD) con buoni risultati in termini numerici.
\nPer questa ragione lo studio dedica un focus al Video on Demand, uno dei segmenti della commercializzazione dei diritti pi\u00f9 promettenti, anche se ancora poco rilevante dal punto di vista dei volumi economici generati.
\nCome negli scorsi anni l\u2019ANICA propone agli operatori altri momenti di confronto:\u201cBanche & Cinema 2012: strategie, sinergie e percorsi innovativi\u201d in collaborazione con ABI e La Biennale di Venezia (6 settembre, \u201cSala Stucchi\u201d) e il workshop \u201cNuove opportunit\u00e0 di accesso al credito\u201d (6 settembre).
\nSono, questi, alcuni dei temi business oriented che trovano quest\u2019anno un contesto pi\u00f9 adeguato nel Venice Film Market<\/strong>, il nuovo Mercato del Film al suo esordio sotto la guida di Pascal Diot<\/strong>.
\nSar\u00e0 un mercato leggero (sono previsti prevalentemente stand istituzionali) e si concentrer\u00e0 sui primi cinque giorni della Mostra, da gioved\u00ec 30 agosto a luned\u00ec 3 settembre. E\u2019 allestito al secondo piano dell\u2019\u2019Hotel Excelsior e si affianca, potenziandolo, all\u2019Industry Office che \u00e8 invece operativo per tutta la durata della Mostra, con l\u2019organizzazione di Expo Venice.<\/p>\n<\/div>\n<\/div>\n

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Sei film italiani su dieci cercano di affrontare il mercato internazionale, e tra il 2006 e il 2010 il valore del mercato estero \u00e8 stimato in 45 milioni di euro complessivi. Sono questi alcuni dei dati contenuti nella ricerca \u201cL\u2019export di cinema italiano \u00a02006-2010\u201d pubblicato nel sesto quaderno dell\u2019ANICA, e da cui prender\u00e0 le mosse […]<\/p>\n","protected":false},"author":6,"featured_media":3449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow3e7fCw:productID":"","_crdt_document":"","footnotes":""},"categories":[1],"tags":[80],"class_list":{"0":"post-3385","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-senza-categoria","8":"tag-varia"},"yoast_head":"\nVENICE FILM MARKET Incontri ANICA - Cinema & Video International<\/title>\n<meta name=\"description\" content=\"VENICE FILM MARKET Incontri ANICA \u2013 venice film market incontri anica. 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