{"id":309921,"date":"2026-04-08T22:18:00","date_gmt":"2026-04-08T20:18:00","guid":{"rendered":"https:\/\/cinema.video\/?p=309921"},"modified":"2026-04-10T07:25:42","modified_gmt":"2026-04-10T05:25:42","slug":"bbc-studios-rivoluziona-lo-streaming-inflight-con-bbc-player","status":"publish","type":"post","link":"https:\/\/cinema.video\/it\/bbc-studios-rivoluziona-lo-streaming-inflight-con-bbc-player","title":{"rendered":"BBC Studios rivoluziona lo streaming inflight con BBC Player"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>BBC Studios<\/strong> compie un passo strategico nell\u2019evoluzione della distribuzione audiovisiva inflight annunciando il lancio di una versione customizzata di <strong>BBC Player<\/strong>, una piattaforma di streaming progettata specificamente per il settore dell\u2019aviazione. Sviluppato in collaborazione con <strong>Panasonic Avionics<\/strong>, il servizio debutter\u00e0 entro la fine dell\u2019anno sui sistemi di intrattenimento di bordo con schermo seatback, introducendo per la prima volta una piattaforma streaming completamente rights-cleared pensata per le compagnie aeree.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019iniziativa rappresenta un cambio di paradigma per l\u2019<strong>inflight entertainment <\/strong>, storicamente basato su cataloghi statici e novit\u00e0 limitate. BBC Player introduce invece una logica tipica dell\u2019OTT, con un\u2019offerta dinamica e costantemente aggiornata che consente ai passeggeri di accedere a contenuti premium poco dopo la loro messa in onda nel Regno Unito. Tra questi, titoli ad alto profilo come <em>Blue Planet III<\/em>, insieme a un\u2019ampia selezione di factual, documentari, intrattenimento, lifestyle, drama, comedy e contenuti per bambini.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dal punto di vista dell\u2019esperienza utente, la piattaforma punta a replicare il linguaggio e la familiarit\u00e0 delle principali piattaforme domestiche, offrendo un\u2019interfaccia intuitiva e una navigazione per generi e brand. L\u2019offerta editoriale include infatti marchi iconici come <strong>BBC Earth<\/strong>, <strong>BBC News<\/strong>, <strong>BritBox<\/strong>, <strong>BBC Kids<\/strong> e <strong>CBeebies<\/strong>, rafforzando il valore di riconoscibilit\u00e0 e fiducia associato al brand <strong>BBC<\/strong> anche in un contesto di fruizione non tradizionale come quello del volo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dal lato industriale, il progetto risolve uno dei principali ostacoli che finora hanno limitato l\u2019adozione di modelli streaming nel settore aeronautico: la <strong>gestione dei diritti<\/strong>. La piattaforma \u00e8 infatti completamente clearance-ready per l\u2019utilizzo in ambito avionico, permettendo una distribuzione fluida e conforme su scala globale. Questo elemento, unito alla partnership con Panasonic Avionics \u2014 leader mondiale nei sistemi di intrattenimento e connettivit\u00e0 a bordo \u2014 garantisce una base tecnologica solida e una rapida scalabilit\u00e0 presso oltre 200 compagnie aeree gi\u00e0 servite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Come sottolineato da <strong>Zina Neophytou<\/strong>, SVP Out of Home and BBC Commercial News di BBC Studios, il lancio rappresenta un\u2019evoluzione significativa nell\u2019estensione del consumo di contenuti \u201covunque e in qualsiasi momento\u201d, portando il modello streaming anche a 35.000 piedi. Allo stesso modo, Panasonic evidenzia come questa soluzione rappresenti la prima implementazione realmente robusta e affidabile di un\u2019esperienza OTT in volo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In un contesto in cui le compagnie aeree cercano di differenziarsi attraverso servizi premium e aumentare la fidelizzazione dei passeggeri, BBC Player si posiziona come uno strumento strategico capace di trasformare l\u2019intrattenimento a bordo in un\u2019estensione coerente dell\u2019ecosistema domestico digitale. Pi\u00f9 in generale, l\u2019iniziativa conferma la crescente convergenza tra broadcasting, streaming e nuove piattaforme di distribuzione, aprendo nuove opportunit\u00e0 per i content owner nella monetizzazione e circolazione globale dei propri cataloghi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.bbcstudios.com\/news\/bbc-studios-revolutionises-in-flight-entertainment-with-first-streaming-service-developed-for-the-aviation-industry\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vai all&#8217;articolo su BBC Studios<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BBC Studios compie un passo strategico nell\u2019evoluzione della distribuzione audiovisiva inflight annunciando il lancio di una versione customizzata di BBC Player, una piattaforma di streaming progettata specificamente per il settore dell\u2019aviazione. Sviluppato in collaborazione con Panasonic Avionics, il servizio debutter\u00e0 entro la fine dell\u2019anno sui sistemi di intrattenimento di bordo con schermo seatback, introducendo per [&hellip;]<\/p>\n","protected":false},"author":101038,"featured_media":309924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow3e7fCw:productID":"","_wpcom_ai_launchpad_first_post":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[2347],"tags":[],"class_list":["post-309921","post","type-post","status-publish","format-standard","has-post-thumbnail","category-deals"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>BBC Studios rivoluziona lo streaming inflight con BBC Player - Cinema &amp; Video International<\/title>\n<meta name=\"description\" content=\"BBC Studios compie un passo strategico nell\u2019evoluzione della distribuzione audiovisiva inflight annunciando il lancio di BBC Player\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cinema.video\/it\/bbc-studios-rivoluziona-lo-streaming-inflight-con-bbc-player\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BBC Studios rivoluziona lo streaming inflight con BBC Player\" \/>\n<meta property=\"og:description\" content=\"BBC Studios compie un passo strategico nell\u2019evoluzione della distribuzione audiovisiva inflight annunciando il lancio di BBC Player\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cinema.video\/it\/bbc-studios-rivoluziona-lo-streaming-inflight-con-bbc-player\" \/>\n<meta property=\"og:site_name\" content=\"Cinema &amp; 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