{"id":300943,"date":"2025-10-29T15:04:55","date_gmt":"2025-10-29T14:04:55","guid":{"rendered":"https:\/\/cinema.video\/?p=300943"},"modified":"2026-04-10T04:10:55","modified_gmt":"2026-04-10T02:10:55","slug":"mip-london-buyers","status":"publish","type":"post","link":"https:\/\/cinema.video\/it\/mip-london-buyers","title":{"rendered":"Un MIP London per acchiapparei buyers"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A prima vista, si potrebbe dire che non ci sia realmente la necessit\u00e1 di avere un evento come quello di <strong>MIP London<\/strong>, sebbene ne sia gi\u00e0 previsto uno da domenica a marted\u00ec 22-24 febbraio 2026, al Savoy Hotel e nell&#8217;edificio adiacente (e questa volta si eviter\u00e1 la Maratona di Londra, in programma per il 27 aprile).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tuttavia, dopo un&#8217;analisi pi\u00f9 attenta, si potrebbe gradualmente sostenere che ha senso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tradizionalmente, i London Screenings e il BBC Showcase attraggono oltre 700 acquirenti da tutta Europa, oltre alle societ\u00e0 britanniche con sede a Londra e agli studi americani con sede a Londra. La BBC, in particolare, addirittura chiede agli acquirenti di registrarsi con mesi di anticipo se desiderano assicurarsi i posti nelle loro sale di proiezione. Per le societ\u00e1 con sede a Londra, i costi sono minimi (rispetto, diciamo, a MIPCOM), ma i potenziali benefici sono enormi. Ma che dire di quelle societ\u00e0 indipendenti che non hanno sede a Londra o non possono permettersi di affittare un cinema in citt\u00e0?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Senza il MIP London, queste aziende si troverebbero in un dilemma. Devono essere presenti in un luogo in cui si riuniscono cos\u00ec tanti acquirenti, ma non possono permettersi di avere proiezioni individuali.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ed ecco il MIP London dove per 4.676 dollari per un tavolo e la registrazione, i partecipanti possono usufruire di tutti i vantaggi di un evento con proiezioni private, e cio\u00e9 tavoli riunioni, una elenco di acquirenti, sale di proiezione (a un costo aggiuntivo) e persino rinfreschi. Invece di pagare 50.000 dollari per le proiezioni in un cinema o 19.000 dollari per affittare una sala per quattro ore in un hotel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ora, la domanda \u00e8: come pu\u00f2 una societ\u00e1 indipendente competere con le major e i grandi studi per catturare l&#8217;attenzione degli acquirenti? E le risposte sono: promozione, marketing, visibilit\u00e0 e buoni contenuti televisivi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il MIP London pu\u00f2 fornire le strutture a prezzi accessibili, ma tutto il resto \u00e8 a carico delle societ\u00e1 espositrici.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Naturalmente, i buoni contenuti sono essenziali, e una sola serie basterebbe per attrarre acquirenti. Dopotutto gli acquirenti sono attratti da qualsiasi contenuto di buona qualit\u00e0 prodotto da societ\u00e1 indipendenti, che abbia un prezzo basso, consenta di adattarsi alle esigenze di windowing ed offra flessibilit\u00e0. Ma attorno a questo &#8220;amo&#8221;, i produttori ed i distributori devono creare un&#8217;esca: qualcosa di colorato, appariscente e attraente, qualcosa di cui ogni pesce ha bisogno per abboccare. MIP London pu\u00f2 fornire il laghetto ed i pesci, ma le societ\u00e0 indipendenti devono portare tutto il resto.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una riflessione di Dom Serafini sull&#8217;utilit\u00e0 (messa in discussione da molti) del MIP London, in programma dal 22 al 24 febbraio<\/p>\n","protected":false},"author":101037,"featured_media":300944,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow3e7fCw:productID":"","_wpcom_ai_launchpad_first_post":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[189],"tags":[2334,356],"class_list":["post-300943","post","type-post","status-publish","format-standard","has-post-thumbnail","category-events","tag-events","tag-focus"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Un MIP London per acchiapparei buyers - Cinema &amp; Video International<\/title>\n<meta name=\"description\" content=\"Un MIP London per acchiapparei buyers \u2013 un mip london per acchiapparei buyers. 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