{"id":300666,"date":"2025-10-01T18:19:02","date_gmt":"2025-10-01T16:19:02","guid":{"rendered":"https:\/\/cinema.video\/?p=300666"},"modified":"2026-04-10T04:10:28","modified_gmt":"2026-04-10T02:10:28","slug":"brandstorytelling-mipcom-cannes-2","status":"publish","type":"post","link":"https:\/\/cinema.video\/it\/brandstorytelling-mipcom-cannes-2","title":{"rendered":"BrandStorytelling svelati tutti gli speaker e il programma"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">E&#8217; completato il programma della prima edizione internazionale del <strong>BrandStorytelling<\/strong>, il summit sull&#8217;entertainment finanziato dai brand che da Sundance, dove \u00e8 stato creato da <strong>Rick Parkhill <\/strong>dieci anni fa, e dove si svolge ogni anno nell&#8217;ambito del film festival, si sposta a Cannes, che lo ospita durante il MIPCOM CANNES, dal 13 al 16 ottobre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nello specifico, sono previste due sezioni in cui i brand si confronteranno con i creatori di contenuti e i creativi del mondo della tv su come sviluppare, produrre e finanziare storie guidate dai brand: la mattina del 13 ottobre, dalle 9.30 alle 12, e il pomeriggio del 14, dalle 14 alle 17.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Participeranno alcune delle societ\u00e0 pi\u00f9 attive e innovative del settore, dai brand globali  (Ancestry, Indeed), agenzie (Denstu, Digitas, McCann), studios (Banijay, BBC StoryWorks, Blink 49, Fremantle) e sono in calendario gli interventi di Doug Scott, fondatore di UNXOWN e alunno di Endeavour and Ogilvy,  e della presidente e Global CMO  di Toys\u201cR\u201dUs, Kim Miller Olko.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A full schedule and line up can be found&nbsp;<a target=\"_blank\" href=\"https:\/\/app.campaign.reedexpo.fr\/e\/er?utm_campaign=MIPCM-25-VIS-PROSP-CP-10-Brandstorytelling-2&amp;utm_medium=email&amp;utm_source=Eloqua&amp;querytoken=7we47KDfEpG8Ge%2Fj30gyPbr0OLsuydoIOVoXzyULmlPKvpdaWs032fihNgLH0gxZHYx5Y8zS7Y38djmzf9ahAA%3D%3D&amp;s=1030119030&amp;lid=31725&amp;elqTrackId=E04A3BAD62607101E1FD35FCC3FCE1FA&amp;elq=2072997adf944eefb9fba5ae845f32f1&amp;elqaid=1456353&amp;elqat=1&amp;elqak=8AF58816660FB6FE4FD8D13FB6BD8944C7C882E678833F1B774349F69C3D2C12EEE3\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sono :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Banijay Entertainment<\/strong>\u00a0(Carlotta Rossi Spencer, Global Head of Branded Entertainment Business Development)<\/li>\n\n\n\n<li><strong>BBC Studios<\/strong>\u00a0(Farra Kober, VP, Content Studio, BBC StoryWorks)<\/li>\n\n\n\n<li><strong>BCMA<\/strong>\u00a0(Branded Content Marketing Association, Andrew Canter, Global Chairman)<\/li>\n\n\n\n<li><strong>Blink49 Studios<\/strong>\u00a0(Adam Puchalsky, President, Brand Studio)<\/li>\n\n\n\n<li><strong>BrandStorytelling<\/strong>\u00a0(Jordan Kelley, Director of Content)<\/li>\n\n\n\n<li><strong>Dentsu<\/strong>\u00a0(Cathy Boxall, Global Head of Entertainment)<\/li>\n\n\n\n<li><strong>Digitas<\/strong>\u00a0(Mark Book, EVP, Head of Content North America)<\/li>\n\n\n\n<li><strong>Fell + Co.\u00a0<\/strong>(Greg Fell, CEO and Founder)<\/li>\n\n\n\n<li><strong>Forbes<\/strong>\u00a0(Janett Haas, SVP, Research and Insights)<\/li>\n\n\n\n<li><strong>Fremantle<\/strong>\u00a0(Roberta Zamboni, Global Head of Branded Content and Sponsorship),<\/li>\n\n\n\n<li><strong>Indeed<\/strong>\u00a0(Aiden McLaughlin, Director of Strategic Thought Leadership)<\/li>\n\n\n\n<li><strong>K7 Media\u00a0<\/strong>(Clare Thompson, Non-Executive Director)<\/li>\n\n\n\n<li><strong>Londolozi Game Reserve<\/strong>\u00a0(Amanda Ritchie, Head of Marketing)<\/li>\n\n\n\n<li><strong>McCann Worldgroup<\/strong>\u00a0(Brendan Gaul, Global Chief Entertainment Officer; Global President, TRAVERSE 32)<\/li>\n\n\n\n<li><strong>Scenery<\/strong>\u00a0(Isidoor Roebers, Founder\/Producer)<\/li>\n\n\n\n<li><strong>Storybones Media<\/strong>\u00a0(Heidi Collins, CEO and Founder)\u00a0<\/li>\n\n\n\n<li><strong>Sub-Genre Media\u00a0<\/strong>(Brian Newman, Founder)<\/li>\n\n\n\n<li><strong>UNXNOWN<\/strong>\u00a0(Doug Scott, Founder)<\/li>\n\n\n\n<li><strong>UTA<\/strong>\u00a0(Sam Glynne, Head of EMEA, Entertainment and Culture Marketing)<\/li>\n\n\n\n<li>Chief Content Officer, Exec Producer &amp; Filmmaker\u00a0<strong>Megan Wells<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">&#8221; Ci sembrava il momento adatto per creare una &#8216;casa&#8217;  per i programmi &#8216;brand funded al MIPCOM CANNES, e la straordinaria risposta del settore ci ha confermato che avevamo visto giusto&#8221;. Ha dichiarato la direttrice del mercato, <strong>Lucy Smith<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Sempre di pi\u00f9 i brand sono dietro le pi\u00f9 importanti storie sugli schermi di tutto il mondo. Organizzare un&#8217;edizione di BrandStorytelling laddove i pi\u00f9 importanti studios e le societ\u00e0 televisive di tutto il mondo si danno appuntamento ogni anno, ci da la sensazione che il brand entertainment abbia &#8216;raggiunto la maggiore et\u00e0&#8217; e sono enormemente grato a tutti coloro che hanno risposto all&#8217;appello per venire a Cannes.&#8221; Ha aggiunto Rick Parkhill.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">BrandStorytelling is sponsorizzato da Fell + Co., Storybones Media e IPG MEDIABRANDS ENTERTAINMENT, ed \u00e8 realizzato  in partnership con BCMA (Branded Content Marketing Association), Forbes e The Hollywood Reporter.<br><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>E&#8217; completato il programma della prima edizione internazionale del BrandStorytelling, il summit sull&#8217;entertainment finanziato dai brand che da Sundance, dove \u00e8 stato creato da Rick Parkhill dieci anni fa, e dove si svolge ogni anno nell&#8217;ambito del film festival, si sposta a Cannes, che lo ospita durante il MIPCOM CANNES, dal 13 al 16 ottobre. [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":300667,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow3e7fCw:productID":"","footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-300666","post","type-post","status-publish","format-standard","has-post-thumbnail","category-senza-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>BrandStorytelling svelati tutti gli speaker e il programma - Cinema &amp; Video International<\/title>\n<meta name=\"description\" content=\"BrandStorytelling svelati tutti gli speaker e il programma \u2013 brandstorytelling svelati tutti gli speaker e. 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