{"id":295830,"date":"2023-10-17T15:29:32","date_gmt":"2023-10-17T13:29:32","guid":{"rendered":"https:\/\/cinema.video\/?p=295830"},"modified":"2026-04-10T04:03:11","modified_gmt":"2026-04-10T02:03:11","slug":"lanciata-al-mipcom-di-cannes-banijay-launch-il-nuovo-programma-di-formazione-accelerato-per-autrici-di-format-unscripted","status":"publish","type":"post","link":"https:\/\/cinema.video\/it\/lanciata-al-mipcom-di-cannes-banijay-launch-il-nuovo-programma-di-formazione-accelerato-per-autrici-di-format-unscripted","title":{"rendered":"BANIJAY Banijay Launch per autrici dell&#8217;unscripted"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Banijay Americas <\/strong>ha lanciato oggi al <strong>Mipcom di Cannes<\/strong> un programma di formazione accelerato dedicato ad autrici emergenti dell&#8217;unscripted: si chiamer\u00e0 <strong>Banijay Launch <\/strong>e cercher\u00e0 in tutto il mondo le migliori idee, dotate di appeal internazionale, che provengano da donne il cui talento deve ancora essere scoperto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A guidarla saranno <strong>Sharon Levy<\/strong>, <strong>Endemol Shine North America<\/strong>, e <strong> James Townley<\/strong>, Chief Content Officer, dello sviluppo di Banijay.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Banijay \u00e8 dotata dell&#8217;infrastruttura necessaria per essere incubatore di questi talenti nascosti e per supportare la nuova generazione di creatrici di franchise attraverso  Creative Networks, il dipartimento centrale per i contenuti unscripted, co-diretto da Townley e Lucas Green, Chief Content Officer, Operations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le candidature saranno aperte <strong>da oggi fino al 1 dicembre<\/strong> su un <a href=\"http:\/\/www.banijaylaunch.com\"><strong>portale dedicato<\/strong><\/a>: la selezione, inizialmente di una ventina di proposte, sar\u00e0 ridotta a cinque progetti, le cui autrici riceveranno una mentorship volte alla presentazione di un pitch ai <strong>London Screenings<\/strong>, dove sar\u00e0 decretato un vincitore, &#8220;che auspicabilmente verr\u00e0 commissionato&#8221; dice <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quest&#8217;iniziativa, nasce dalla collaborazione fra Banijay (&#8220;che vanta oltre il 50% dei propri ruoli manageriali ricoperti da donne, -sottoliena il suo CEO <strong>Marco Bassetti<\/strong>, anche se non \u00e8 stata abbastanza presente nel sostenere le nuove voci femminili&#8221;) e <strong>Everywoman Studios<\/strong>, la cui CEO, <strong>Abby Greensfelder<\/strong> \u00e8 la anche la creatrice del <em>Propelle Program<\/em> di Realscreen, \u00a0un&#8217;altra inziativa di formazione accelerata sviluppata nel 2020,  e di cui Endemol Shine North America<strong>,<\/strong> \u00e8 stata partner per due anni consecutivi, sviluppando una relazione con Levyche ha portato al coinvolgimento di Greensfelder, che sar\u00e0 nella giuria per questo primo anno inaugurale. (La Giuria, guidata da Levy e Townley, sar\u00e0 inoltre composta da Marco Bassetti e <strong>Pilar Blasco<\/strong>, CEO di Banijay Iberia).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Non solo sono poche le donne nell&#8217;unscripted, ma non esiste neanche una ricerca su di loro.<br>Il lancio di questo programma ha dato dunque l&#8217;occasione a Banijay Americas di commissionare il primo studio, di cui si occuper\u00e0 il <strong>Geena Davis Institute on Gender in Media<\/strong>,in partnership with Everywoman Studios, focalizzandosi sulla presenza femminile nei ruoli di leadership nella produzione unscripted in quattro territorio: Brasile, Regno Unito, USA e un paese europeo ancora da individuare. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/cinema.video\/wp-content\/uploads\/2023\/10\/longoria-1024x768.jpg\" alt=\"\" class=\"wp-image-295831\" srcset=\"https:\/\/cinema.video\/wp-content\/uploads\/2023\/10\/longoria-scaled.jpg 1024w, https:\/\/cinema.video\/wp-content\/uploads\/2023\/10\/longoria-scaled.jpg 300w, https:\/\/cinema.video\/wp-content\/uploads\/2023\/10\/longoria-scaled.jpg 768w, https:\/\/cinema.video\/wp-content\/uploads\/2023\/10\/longoria-scaled.jpg 1536w, https:\/\/cinema.video\/wp-content\/uploads\/2023\/10\/longoria-scaled.jpg 2048w, https:\/\/cinema.video\/wp-content\/uploads\/2023\/10\/longoria-scaled.jpg 150w, https:\/\/cinema.video\/wp-content\/uploads\/2023\/10\/longoria-scaled.jpg 696w, https:\/\/cinema.video\/wp-content\/uploads\/2023\/10\/longoria-scaled.jpg 1068w, https:\/\/cinema.video\/wp-content\/uploads\/2023\/10\/longoria-scaled.jpg 1920w, https:\/\/cinema.video\/wp-content\/uploads\/2023\/10\/longoria-scaled.jpg 560w, https:\/\/cinema.video\/wp-content\/uploads\/2023\/10\/longoria-scaled.jpg 80w, https:\/\/cinema.video\/wp-content\/uploads\/2023\/10\/longoria-scaled.jpg 265w, https:\/\/cinema.video\/wp-content\/uploads\/2023\/10\/longoria-scaled.jpg 1392w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Quello di Banijay Launch non \u00e8 l&#8217;unico annuncio fatto al Mipcom per il gruppo internazionale: \u00e8 di ieri il lancio di <strong>Hyphenate Media Group<\/strong>, una nuova holding media e casa di produzione creata da <strong>Cris Abrego<\/strong> (che ne sar\u00e0 CEO) ed<strong> Eva Longoria<\/strong> (CCO) e supportata da Banijay (dove Abrego \u00e8 Chairman of the Americas dal 2020). Ambizione del nuovo studio di produzione \u00e8 quello di sviluppare e produrre il proprio Slate di programmi originali, oltre ad investire in imprese di creatori indipendenti, con un approccio imprenditoriale trasversale, che, come ha precisato Longoria, &#8220;vuole essere alternativo rispetto al sistema hollywoodiano di incasellare i professionisti e produzioni in schemi rigidi&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La call for projects per idee di format unscripted rester\u00e0 aperta fino al 1 dicembre. Dopo il periodo di mentorship, uno dei progetti sar\u00e0 premiato ai London Screenings. Banijay supporter\u00e0 anche il nuovo studio di produzione creato da Eva Longoria e Cris Abrego, Hyphenate Media Group<\/p>\n","protected":false},"author":2,"featured_media":295832,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow3e7fCw:productID":"","_crdt_document":"","footnotes":""},"categories":[1],"tags":[356],"class_list":{"0":"post-295830","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-senza-categoria","8":"tag-focus"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>BANIJAY Banijay Launch per autrici dell&#039;unscripted - Cinema &amp; Video International<\/title>\n<meta name=\"description\" content=\"BANIJAY Banijay Launch per autrici dell&#039;unscripted \u2013 banijay banijay launch per autrici dellunscripted. 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