{"id":294774,"date":"2023-06-29T15:44:49","date_gmt":"2023-06-29T13:44:49","guid":{"rendered":"https:\/\/cinema.video\/?p=294774"},"modified":"2026-04-10T04:01:49","modified_gmt":"2026-04-10T02:01:49","slug":"nasce-la-foresta-di-first-playable","status":"publish","type":"post","link":"https:\/\/cinema.video\/it\/nasce-la-foresta-di-first-playable","title":{"rendered":"IIDEA e TREEBU danno vita alla Foresta di First Playable"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Un <strong>albero di\u00a0Paulownia<\/strong> donato simbolicamente  ad ogni professionista partecipante: nascer\u00e0 cos\u00ec la <strong>foresta di First Playable<\/strong>, proprio durante l&#8217;evento di business dedicato agli sviluppatori di videogiochi, in programma il <strong>6 e il 7 luglio a Firenze<\/strong>, negli spazi di <strong>Nana Bianca <\/strong>(leggi qui). E ne bilancer\u00e0, in parte, l&#8217;impatto ambientale, grazie ai suoi<br>250 alberi che assicureranno un sequestro pari a fino 25 tonnellate di CO\u2082 in un solo anno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E proprio come in un video gioco, ognuno potr\u00e0 monitorare la crescita del proprio albero all&#8217;interno della foresta First Playable: grazie a un\u00a0sistema di tracciamento\u00a0completamente digitale e accessibile\u00a0online, sar\u00e0 possibile ottenere informazioni dettagliate sulla foresta attraverso una\u00a0dashboard dedicata\u00a0che\u00a0mostrer\u00e0\u00a0il numero di alberi piantati, la quantit\u00e0 di CO\u2082\u00a0assorbita\u00a0e la geolocalizzazione della foresta, offrendo una visione completa del progetto e dei suoi risultati sull\u2019ambiente.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> La\u00a0foresta First Playable, composta da 250 alberi\u00a0di Paulownia,\u00a0sar\u00e0 realizzata grazie alla collaborazione fra <strong>IIDEA<\/strong>, l\u2019Associazione che rappresenta l&#8217;industria dei videogiochi in Italia, e che organizza la manifestazione assieme a<strong> Toscana Film Commission<\/strong>, e\u00a0<strong>Treebu<\/strong>,\u00a0societ\u00e0 benefit e start-up innovativa fondata in Italia da un team di ingegneri e agronomi e\u00a0<strong>Sustainability Partner\u00a0<\/strong>della quinta edizione dell\u2019evento.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/cinema.video\/wp-content\/uploads\/2023\/06\/treebu-campalto-1-anno-1024x576.png\" alt=\"\" class=\"wp-image-294776\" srcset=\"https:\/\/cinema.video\/wp-content\/uploads\/2023\/06\/treebu-campalto-1-anno.png 1024w, https:\/\/cinema.video\/wp-content\/uploads\/2023\/06\/treebu-campalto-1-anno.png 300w, https:\/\/cinema.video\/wp-content\/uploads\/2023\/06\/treebu-campalto-1-anno.png 768w, https:\/\/cinema.video\/wp-content\/uploads\/2023\/06\/treebu-campalto-1-anno.png 150w, https:\/\/cinema.video\/wp-content\/uploads\/2023\/06\/treebu-campalto-1-anno.png 696w, https:\/\/cinema.video\/wp-content\/uploads\/2023\/06\/treebu-campalto-1-anno.png 1068w, https:\/\/cinema.video\/wp-content\/uploads\/2023\/06\/treebu-campalto-1-anno.png 747w, https:\/\/cinema.video\/wp-content\/uploads\/2023\/06\/treebu-campalto-1-anno.png 1280w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">La scelta della\u00a0Paulownia\u00a0come specie da piantare \u00e8 dettata dalle sue caratteristiche uniche:\u00a0cresce rapidamente,\u00a0si tratta dell&#8217;albero dall&#8217;accrescimento pi\u00f9 veloce al mondo, in grado di raggiungere\u00a0i\u00a015 metri in soli 6 anni; svolge un ruolo fondamentale nel mitigare i cambiamenti climatici,\u00a0grazie alla sua\u00a0capacit\u00e0 di assorbire fino a 10 volte pi\u00f9 CO\u2082 di altre specie arboree\u00a0;\u00a0inoltre, \u00e8\u00a0resistente ai parassiti e alle malattie, riducendo la necessit\u00e0 di trattamenti fitosanitari o chimici e migliorando la salute del\u00a0suolo.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando gli alberi adottati avranno raggiunto la loro maturit\u00e0 sar\u00e0 possibile\u00a0ricavare legname in modo rinnovabile, in quanto la pianta rinasce dal tronco al taglio. Questo per assicurare molteplici benefici ambientali, tra cui: lo stoccaggio a lungo termine della CO\u2082 sequestrata, lo sviluppo di una filiera locale in grado di ridurre le emissioni legate all&#8217;importazione, la salvaguardia del patrimonio boschivo esistente e la creazione di un&#8217;alternativa sostenibile a materiali ad alto impatto ambientale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le attivit\u00e0 di\u00a0Treebu\u00a0hanno come obiettivo quello di\u00a0ridurre l&#8217;impatto ambientale di aziende e persone, generando un valore positivo per la societ\u00e0 e il territorio, riqualificando terreni in disuso o soggetti ad agricoltura intensiva con un impatto benefico \u00e8 immediato su suolo, aria e fauna locale, inclusi importanti insetti impollinatori come le api.\u00a0<br>Una linea di pensiero e di azione che ben si sposa con l&#8217;impegno di IIDEA di intrecciare sempre di pi\u00f9 innovazione e responsabilit\u00e0 ambientale per creare un impatto positivo su ambiente e societ\u00e0.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A  Nana Bianca a Firenze, &#8216;terra&#8217; dei videogiochi il 6 e 7 luglio, crescer\u00e0 anche una Foresta di Paulownie: la Foresta di First Playable, che ridurr\u00e0 l&#8217;impatto ambientale dell&#8217;evento. Grazie alla collaborazione fra IIDEA e Treebu<\/p>\n","protected":false},"author":2,"featured_media":294775,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow3e7fCw:productID":"","_crdt_document":"","footnotes":""},"categories":[1],"tags":[356,245,540],"class_list":{"0":"post-294774","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-senza-categoria","8":"tag-focus","9":"tag-toscana-film-commission","10":"tag-videogioco"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>IIDEA e TREEBU danno vita alla Foresta di First Playable - Cinema &amp; Video International<\/title>\n<meta name=\"description\" content=\"IIDEA e TREEBU danno vita alla Foresta di First Playable \u2013 iidea e treebu danno vita alla. 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