{"id":293907,"date":"2023-03-22T18:08:57","date_gmt":"2023-03-22T17:08:57","guid":{"rendered":"https:\/\/cinema.video\/?p=293907"},"modified":"2026-04-10T04:00:36","modified_gmt":"2026-04-10T02:00:36","slug":"forum-il-creative-campaing-award-a-bbc-studios-per-doctor-who-flux","status":"publish","type":"post","link":"https:\/\/cinema.video\/it\/forum-il-creative-campaing-award-a-bbc-studios-per-doctor-who-flux","title":{"rendered":"FORUM Il Creative Campaing Award a BBC Studios per Doctor Who Flux"},"content":{"rendered":"\n

E’ il team creativo di BBC Studios per la campagna di\u00a0Doctor Who: Flux<\/strong><\/em> il vincitore del primo Creative Campaign Award, istituito quest’anno da Series Mania e consegnato oggi a Phil Ball<\/strong>, a capo della divisione creativa e a Sarah Bold<\/strong>, alla guida della divisone Brand and Marketing, Scripted.<\/p>\n\n\n\n

L’idea alla base della campagna \u00e8 stata quella di portare i ‘disturbi di flusso’ della serie (un mystery, dove un evento cosmico cambiai il corso della storia, cosicch\u00e9 le diverse dimensioni si fondono assieme e le linee temporali si dissolvono) nella realt\u00e0, rendendo labili i confini fra questa e l’universo finzionale della serie.
E’ stata messa a punto un’ambiziosa caccia al tesoro on e offline, partita da un messaggio segreto nel teaser trailer e composta di tredici indizi nascosti ovunque nello spazio e nel tempo, perfino in un dipinto del 19\u00b0 secolo in mostra a Liverpool. L’ultimo indizio forniva la password per sbloccare il trailer e un messaggio dall’attrice Jodie Whittaker. E questo, che ha assicurato un’enorme copertura mediatica e la creazione di una solida fan base, era solo l’inizio: lo step successivo \u00e8 stato la cancellazione di tutti gli account social e del sito ufficiale della serie, che racconta anche di un black out a seguito di un’invasione aliena.
Dopo 24 ore, il ‘ritorno’ online con nuovi artwork e un nuovo trailer.<\/p>\n\n\n\n

Il successo \u00e8 stato enorme, con oltre un milione di visualizzazioni che si sono aggiunte a quelle delle campagne precedenti.<\/p>\n\n\n\n

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C’\u00e8 stata anche una Menzione Speciale, andata al marketing Manager di Netflix Matthieu Abadon<\/strong> per Lupin<\/strong><\/em>: l’idea vincente \u00e8 stata quella di trasformare Lupin stesso, l’attore Omar Sy, in uno dei lavoratori impegnati nella metro di Parigi proprio ad affiggere i poster della serie. Giocando sulla logline Hai visto ma non hai guardato<\/em> (You saw but you didn’t look<\/em>), che \u00e8 la stessa attorno a cui ruota il concept della serie, che accende una luce su gli invisibili della societ\u00e0.<\/p>\n\n\n\n

Mettere in evidenza con stile \u00e8 un’arte che Series Mania ha deciso di premiare in un momento in cui il numero esorbitante di serie disponibili ogni giorno rischia di appiattire la produzione e confondere lo spettatore<\/p>\n","protected":false},"excerpt":{"rendered":"

Menzione Speciale, andata al marketing Manager di Netflix Matthieu Abadon per Lupin: l’idea vincente \u00e8 stata quella di trasformare Lupin stesso, l’attore Omar Sy, in uno dei lavoratori impegnati nella metro di Parigi proprio ad affiggere i poster della serie. E giocando sulla logline “Hai visto ma non hai guardato”, che \u00e8 la stessa attorno a cui ruota il concept della serie, che accende una luce su gli invisibili della societ\u00e0.<\/p>\n","protected":false},"author":26,"featured_media":293911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow3e7fCw:productID":"","_crdt_document":"","footnotes":""},"categories":[1],"tags":[356,286],"class_list":{"0":"post-293907","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-senza-categoria","8":"tag-focus","9":"tag-netflix"},"yoast_head":"\nFORUM Il Creative Campaing Award a BBC Studios per Doctor Who Flux - Cinema & Video International<\/title>\n<meta name=\"description\" content=\"FORUM Il Creative Campaing Award a BBC Studios per Doctor Who Flux \u2013 forum il creative campaing award a. 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