{"id":15935,"date":"2018-10-10T08:31:03","date_gmt":"2018-10-10T08:31:03","guid":{"rendered":"https:\/\/cinema.video\/?p=15935"},"modified":"2026-04-10T03:41:23","modified_gmt":"2026-04-10T01:41:23","slug":"tvod-traveling-on-the-small-and-big-screen","status":"publish","type":"post","link":"https:\/\/cinema.video\/it\/tvod-traveling-on-the-small-and-big-screen","title":{"rendered":"TVOD Traveling on the small and big Screen"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-15826\" src=\"https:\/\/cinema.video\/wp-content\/uploads\/tacchia-300x188.jpg\" alt=\"\" width=\"300\" height=\"188\" srcset=\"https:\/\/cinema.video\/wp-content\/uploads\/tacchia.jpg 300w, https:\/\/cinema.video\/wp-content\/uploads\/tacchia.jpg 768w, https:\/\/cinema.video\/wp-content\/uploads\/tacchia.jpg 150w, https:\/\/cinema.video\/wp-content\/uploads\/tacchia.jpg 696w, https:\/\/cinema.video\/wp-content\/uploads\/tacchia.jpg 672w, https:\/\/cinema.video\/wp-content\/uploads\/tacchia.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>An entertainment marketplace which has films are at its center and from which all the experiences\u00a0the viewer associates before and after watching\u00a0them emanate, combining the physical with the digital.<br \/>\nThis is the proposal of <strong>Chili<\/strong>, the Italian TVOD platform which started in 2012 as a system of hiring and selling films and has today become a composite eco-system that can count 5 majors in its capital (<strong>Warner<\/strong>, <strong>Sony Pictures<\/strong>, <strong>Paramount<\/strong>,<strong> Viacom<\/strong> and<strong> Twentieth Century Fox<\/strong> which hold 20%), in addition to important private Italian investors, and which has also \u2018conquered\u2019 another 4 European countries (Poland, Germany, Austria and UK).<\/p>\n<p>\u201cWe represent 65% of the European market with regard to the distribution of value content\u201d, the CEO <strong>Giorgio Tacchia<\/strong> tells Cinema &amp; Video International, when we met at the margins of the meeting entitled \u00a0<em>\u201cL\u2019alleanza fra fisico e digitale per la gestione del nuovo paradigma di mercato- The alliance between physical and digital for managing the new market paradigm<\/em>\u201d inside <strong>VISIONI INCONTRA\/Visioni dal Mondo-Immagini dalla realt\u00e0<\/strong>, held in Milan last September.<\/p>\n<p>Chili monitors every stage of the \u2018viewer\u2019s journey\u2019, from the trailer to the viewing of the film, either streamed or in the movie theater, to the merchandising:<br \/>\n\u201cAccording to our research 40% of our registered users are interested in merchandising, and 20% in cinema in movie theaters.\u201d<br \/>\nMerchandising that targets enthusiasts, with collectors\u2019 products like \u201ca picture with a lock of the original Chewbecca\u2019s hair, signed by Lukas Film, which sold for \u00a3 500 UK pounds\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-15827\" src=\"https:\/\/cinema.video\/wp-content\/uploads\/chili_tv-300x152.jpg\" alt=\"\" width=\"300\" height=\"152\" \/>Chili also promotes cinema in theaters using editorial instruments, a geolocation system and vouchers or direct ticket sales.<br \/>\n\u201cWe occupy 80% of Italian theaters with the vouchers and around 50% with the direct approach\u201d. Understandably it isn\u2019t easy to get past the diffidence of the exhibitors, \u201ceven if they are now beginning to believe what we say\u201d, which is that if the cinema experience manages to be exclusive and high quality, \u201cit is obvious that it is better and more engrossing than home viewing. And I am sincerely convinced about promoting it because anyone who buys a ticket potentially becomes our client. Like with music: when the concerts are full more has been sold\u201d.<\/p>\n<p>Another aspect of the relationship with exhibitors is to carry out marketing initiatives with them, sharing personal data, \u201cas we do with the <strong>Giometti circuit<\/strong> of movie theaters, for example, or with whoever is prepared to innovate\u201d.<br \/>\nAnd with an eye on production, \u201calthough always and exclusively\u201d, emphasizes Tacchia, \u201cin the role of minority financial co-producers\u201d, which is what happened with the recent partnership with Magnitudo Film: \u201cfor six art films which will be released in cinemas in 2019 for which we will manage the windows afterwards. It is not our core business, but it is a tactical opportunity that we have begun to measure, and that we might repeat, if there are similarly interesting projects\u201d.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An entertainment marketplace which has films are at its center and from which all the experiences\u00a0the viewer associates before and after watching\u00a0them emanate, combining the physical with the digital. This is the proposal of Chili, the Italian TVOD platform which started in 2012 as a system of hiring and selling films and has today become [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow3e7fCw:productID":"","_wpcom_ai_launchpad_first_post":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[84],"class_list":["post-15935","post","type-post","status-publish","format-standard","category-senza-categoria","tag-focus-on-italy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>TVOD Traveling on the small and big Screen - Cinema &amp; Video International<\/title>\n<meta name=\"description\" content=\"TVOD Traveling on the small and big Screen \u2013 tvod traveling on the small and. 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